The DCC brand combines circles with squares to represent a variety of meanings.

Firstly, the circle represents the atom, one of the smallest unit that makes up the physical world, while the square represents the bit, the smallest unit of information that makes up the digital world, suggesting a blending of the physical and digital worlds.

Next, the circle and square represent 0 and 1 in binary language respectively. Essentially, the 3 letters 'DCC' is generated from ASCII, a seven-bit international encoding standard in which assigns a number to each of the 128 characters used most frequently in English.

More importantly, the circle represents change, while the square stands for principle, a commitment to advance technology in the service of humanity.